Matterwall Gym Concept

Image of a man wearing tshirt with Matterwall Logo on the back

Matterwall Logo Design

The fictional Matterwall Climbing Gym logo involves imagery of Matterhorn Mountain, a peak famous for its silhouette and an icon amongst mountain climbers. Included in that imagery is a coyote, a symbol of ecological health and a common figure in the wild throughout Arizona's myriad natural rock climbing destinations.

Open Matterwal Gym brochure on concrete surface

Print Brochure

Matterwall Climbing Gym utilizes print literature containing necessary information on classes, schedules for competitions and afterhours events. I wrote the copy for this brochure myself, identifying points that a gym would need to communicate using my own research. I also created a brand style and made assets in line with the brand "feel". I utilized Adobe CC to streamline my workflow, leveraging Photoshop, Illustrator and InDesign with libraries.

Rendering of a climbing gym front desk with branded products

Indoor Signage

Matterwall branding prioritizes an active lifestyle and no excuses verbiage. Signage and apparel include grungy, high-contrast imagery and text. Assets designed in Illustrator. Mock-up created in Photoshop.